A practical worksheet on how to find your audience, define your content, and grow with clear direction.

Created by Robert from Peak Shift

In 2023, when helping Brandon build his clothing brand, I quickly realized the biggest problem with his content…

He had no idea who he was targeting, even though he had paid for content research before launching his very first Shopify store (that looked more than great).

This is something that most creators and brands face, and that is not having a clear brand clarity on who you are targeting and their pain points.

You can duplicate the page to fill out this Worksheet to understand your target audience and build an authentic brand without chasing viral trends.

1. Identify Your Target Audience:

• Name:
  • Age:
  • Location:
  • Occupation:
  • Interests:
  • Hobbies:
  • Fears:
  • Dreams:
  • Pain Points:
    • “___”
    • “___”
    • “___”
    • “___”

~ This will help you understand how to connect with your audience and what kind of content will resonate with them.

2. What is Your Mission? (Identify your passion, add your personal story, and solve the problem)